MKT 595 - Week 4 Blog
I was recently reading an article (http://blog.360i.com/360i-news/digital-marketing-summit) which summarized the latest Digital Marketing Summit, held in New York City. Contained in the article was an interview with BRAVO network's director of customer marketing, who explained what she was doing to help create a buzz around BRAVO using mobile media. Ms. Brown mentioned that it is becoming increasingly difficult to reach viewers through live t.v. viewing, as many people are now using a DVR or Tivo to record programs and then watch at a later date. When viewers do this, they generally fast forward through the commercials that are played during breaks in programming. The network is beginning to turn to mobile media to help reach some of these individuals.
Here is a quote from Ms. Brown about why the BRAVO network is turning to mobile media.
"Our goal and challenge is to engage the influential BRAVO viewer who is affluent, engaged and tech forward. 80% of our mobile users are on smart phones, a valuable insight that validates numerous successful applications on iPhone and iPad such as BRAVO Now, Top Chef Foodie Fight and Guides by BRAVO, to name a few."
This lead me to do a little digging to get other points of view on mobile media. Here is a popular YouTube video, posted in May of 2009, as to what the future will look like with mobile media.
As you can see, mobile media is something that is gaining a lot of steam in the marketplace. As more people gain access to smart phones and technology becomes more developed (3G to 4G, etc), the opportunities to reach consumers through mobile media will continue to increase.
What is your reaction to the video above? Do you feel in the next 10 years mobile media will be best way for companies to reach consumers?
Monday, October 4, 2010
Monday, September 27, 2010
Is Social Media a Fad?
MKT 595 Week #3
This weeks blog is centered around Social Media and its current and potential impact on the world. My wife actually forwarded on the YouTube video I have embedded below and I have been moderately obsessed with it ever since. Some of the statistics that struck me the hardest:
- Gen Y's will outnumber baby boomers by 2010
- 96% of Gen Y's are part of a social network
- Facebook has more users than all but 3 countries have residents (yet China's Qzone has even more users)
It is obvious that companies that do not want to be left behind need to embrace Social Media in some way. Younger generations are using these outlets as a one stop shop for news, communicating with friends and learning about new products and trends.
A supplementary benefit of Social Media is that it is free. Companies can make millions of impressions on consumers without having to purchase media (tv, movie, radio, print) time and space. Some companies employ third parties to manage and develop their social media sites, but again this pales in comparison to the cost of a prime time 30 second tv spot.
Have you had any experiences with companies you do business with using Social Media? If so, which do you feel were the most effective and why?
Thanks for stopping by and have a great week!
This weeks blog is centered around Social Media and its current and potential impact on the world. My wife actually forwarded on the YouTube video I have embedded below and I have been moderately obsessed with it ever since. Some of the statistics that struck me the hardest:
- Gen Y's will outnumber baby boomers by 2010
- 96% of Gen Y's are part of a social network
- Facebook has more users than all but 3 countries have residents (yet China's Qzone has even more users)
It is obvious that companies that do not want to be left behind need to embrace Social Media in some way. Younger generations are using these outlets as a one stop shop for news, communicating with friends and learning about new products and trends.
A supplementary benefit of Social Media is that it is free. Companies can make millions of impressions on consumers without having to purchase media (tv, movie, radio, print) time and space. Some companies employ third parties to manage and develop their social media sites, but again this pales in comparison to the cost of a prime time 30 second tv spot.
Have you had any experiences with companies you do business with using Social Media? If so, which do you feel were the most effective and why?
Thanks for stopping by and have a great week!
Tuesday, September 21, 2010
Ford Conquers Digital Media
MKT 595 Week #2
When talking of old school car companies, I generally do not think of cutting edge digital marketing and or social media. Apparently I need to make myself more informed. The Ford motor company has launched a website, www.thefordstory.com, that welcomes visitors to submit, share, review and rate each other’s automotive feature ideas. This is the companies latest attempt to engage automotive enthusiasts from outside of their company in helping to generate new ideas.
Ford's latest TV marketing campaign was originated from another social media event coinciding with the launch of the Ford Fiesta. Here is one of the new Fiesta commercials currently being aired.
These efforts in the digital marketing landscape are starting to have a direct impact on Ford's financial results. In the month of July, sales were up 5% across the company. Additionally, recently released August figures show an increase in market share for the car company.
Does your company produce any digital media? If so, what types? Do you feel that it is doing its job?
When talking of old school car companies, I generally do not think of cutting edge digital marketing and or social media. Apparently I need to make myself more informed. The Ford motor company has launched a website, www.thefordstory.com, that welcomes visitors to submit, share, review and rate each other’s automotive feature ideas. This is the companies latest attempt to engage automotive enthusiasts from outside of their company in helping to generate new ideas.
Ford's latest TV marketing campaign was originated from another social media event coinciding with the launch of the Ford Fiesta. Here is one of the new Fiesta commercials currently being aired.
These efforts in the digital marketing landscape are starting to have a direct impact on Ford's financial results. In the month of July, sales were up 5% across the company. Additionally, recently released August figures show an increase in market share for the car company.
Does your company produce any digital media? If so, what types? Do you feel that it is doing its job?
Monday, September 13, 2010
Digital Marketing
MKT 595 Week #1
In this week's blog I will be taking a look at some of the latest on line videos that companies have put out on Youtube. Most have gone viral and in turn have created a massive buzz about the product as well as the parent company.
The first video I would like to share comes from a company named Tipp-Ex that sells white out. I was made aware of their new advertising campaign last week I met with one of my Marketing colleagues who had just returned from our Advertising Agency. They (BBH) were showing him some new interactive digital material which he shared with me. Here a link to the video: Tipp-Ex Bear
Another video that has created a ton of buzz for its product is the Old Spice "Man on Horse". This was not a strictly digital video as it was aired on television as well. However, this particular video has been viewed on YouTube nearly 20,000,000 times, so it is obviously doing its job. Here is a link: Old Spice Man on Horse
After viewing this video a number of times I became fascinated with how it was actually filmed. This lead me to the following: Making of Man on Horse
I am only allowed to give Proctor and Gamble so much credit (I am employed by a major competitor of P&G), but this campaign is excellent. It entertains the viewer but at the same time is extremely effective at highlighting exactly what the product is and why people should be using it.
Let me know your thoughts on the three videos I have posted.
In this week's blog I will be taking a look at some of the latest on line videos that companies have put out on Youtube. Most have gone viral and in turn have created a massive buzz about the product as well as the parent company.
The first video I would like to share comes from a company named Tipp-Ex that sells white out. I was made aware of their new advertising campaign last week I met with one of my Marketing colleagues who had just returned from our Advertising Agency. They (BBH) were showing him some new interactive digital material which he shared with me. Here a link to the video: Tipp-Ex Bear
Another video that has created a ton of buzz for its product is the Old Spice "Man on Horse". This was not a strictly digital video as it was aired on television as well. However, this particular video has been viewed on YouTube nearly 20,000,000 times, so it is obviously doing its job. Here is a link: Old Spice Man on Horse
After viewing this video a number of times I became fascinated with how it was actually filmed. This lead me to the following: Making of Man on Horse
I am only allowed to give Proctor and Gamble so much credit (I am employed by a major competitor of P&G), but this campaign is excellent. It entertains the viewer but at the same time is extremely effective at highlighting exactly what the product is and why people should be using it.
Let me know your thoughts on the three videos I have posted.
Subscribe to:
Posts (Atom)