Mobile Media

MKT 595 - Week 4 Blog

I was recently reading an article (http://blog.360i.com/360i-news/digital-marketing-summit) which summarized the latest Digital Marketing Summit, held in New York City.  Contained in the article was an interview with BRAVO network's director of customer marketing, who explained what she was doing to help create a buzz around BRAVO using mobile media.  Ms. Brown mentioned that it is becoming increasingly difficult to reach viewers through live t.v. viewing, as many people are now using a DVR or Tivo to record programs and then watch at a later date.  When viewers do this, they generally fast forward through the commercials that are played during breaks in programming.  The network is beginning to turn to mobile media to help reach some of these individuals. 

Here is a quote from Ms. Brown about why the BRAVO network is turning to mobile media.
"Our goal and challenge is to engage the influential BRAVO viewer who is affluent, engaged and tech forward.  80% of our mobile users are on smart phones, a valuable insight that validates numerous successful applications on iPhone and iPad such as BRAVO Now, Top Chef Foodie Fight and Guides by BRAVO, to name a few."

This lead me to do a little digging to get other points of view on mobile media.  Here is a popular YouTube video, posted in May of 2009, as to what the future will look like with mobile media.





As you can see, mobile media is something that is gaining a lot of steam in the marketplace.  As more people gain access to smart phones and technology becomes more developed (3G to 4G, etc), the opportunities to reach consumers through mobile media will continue to increase. 

What is your reaction to the video above?  Do you feel in the next 10 years mobile media will be best way for companies to reach consumers?