In this week's blog I will be taking a look at some of the latest on line videos that companies have put out on Youtube. Most have gone viral and in turn have created a massive buzz about the product as well as the parent company.
The first video I would like to share comes from a company named Tipp-Ex that sells white out. I was made aware of their new advertising campaign last week I met with one of my Marketing colleagues who had just returned from our Advertising Agency. They (BBH) were showing him some new interactive digital material which he shared with me. Here a link to the video: Tipp-Ex Bear
Another video that has created a ton of buzz for its product is the Old Spice "Man on Horse". This was not a strictly digital video as it was aired on television as well. However, this particular video has been viewed on YouTube nearly 20,000,000 times, so it is obviously doing its job. Here is a link: Old Spice Man on Horse
After viewing this video a number of times I became fascinated with how it was actually filmed. This lead me to the following: Making of Man on Horse
I am only allowed to give Proctor and Gamble so much credit (I am employed by a major competitor of P&G), but this campaign is excellent. It entertains the viewer but at the same time is extremely effective at highlighting exactly what the product is and why people should be using it.
Let me know your thoughts on the three videos I have posted.
I love this Old Spice campaign. It is a great case study for our MKT 595 class this fall. If you haven't already, I recommend you read, "How the Old Spice Videos are Being Made" at http://www.readwriteweb.com/archives/how_old_spice_won_the_internet.php. The ReadWriteWeb blog post highlights how the campaign was a team effort by creatives, tech enthusiasts, marketers and writers.
ReplyDeleteAwesome, thanks for reading my blog and sharing that link. I will be sure to check it out!
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