MKT 595 Week #2
When talking of old school car companies, I generally do not think of cutting edge digital marketing and or social media. Apparently I need to make myself more informed. The Ford motor company has launched a website, www.thefordstory.com, that welcomes visitors to submit, share, review and rate each other’s automotive feature ideas. This is the companies latest attempt to engage automotive enthusiasts from outside of their company in helping to generate new ideas.
Ford's latest TV marketing campaign was originated from another social media event coinciding with the launch of the Ford Fiesta. Here is one of the new Fiesta commercials currently being aired.
These efforts in the digital marketing landscape are starting to have a direct impact on Ford's financial results. In the month of July, sales were up 5% across the company. Additionally, recently released August figures show an increase in market share for the car company.
Does your company produce any digital media? If so, what types? Do you feel that it is doing its job?
I added a comment here last night from my phone but I guess it didn't go though, so here I am again.
ReplyDeleteI work for an automotive company that did successfully use digital media last spring. Our parts division used online meeting technology to create a virtual parts expo and connect with dealers and suppliers around the world. This was a great success and I believe we plan to continue with this initiative.
http://media.navistar.com/index.php?s=43&item=391
Wow, that's really interesting - I would never have connected Navistar and online marketing. Thanks for posting Efrat!
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